If you’re looking for the ability to interact with your customers or even visitors then I recommend a free web application called Crafty Syntax. The maker of this web application had dedicated a lot of time in making this a great feature for any site.
Some of it’s abilities are:
- Unlimited operators, departments, and users
- Live Support with visitors on your site in real time
- Proactive chat invites
- Typing Preview to see what is being typed as it is being typed
- Chat Transcripts and Logging
- page and referrer Tracking
- Canned Messages
Even if you’re not looking for live chat help on your site, the tracking tools combined with it provide a great amount of details.
For example it logs
- Where the visitor came from
- Keywords they searched on search engines
- IP address
- What pages they viewed and for how long
- Total number of page visits for each page in your site
- How much traffic came from a referral and in graph form
- and more
So if you’re looking for an interactive way to communicate with your customers or you just want to follow them through your site, I would highly recommend Crafty Syntax. The installation is easy and only requires that you have a database and add a snippet of code to your site.